NHS data estimates that 34% of UK women are living with urinary incontinence [NHSE, 2018]. That’s right. One in three women will experience bladder weakness in their lifetime, and bladder changes often begin earlier than expected.
Despite 14 million people in the UK living with this problem, a reluctance to speak about it, especially with their GP, means that many women are struggling alone.
I’m sharing these numbers not just because they’re powerful, but because it grounds the mass-quiet around women’s pelvic health in reality.
I repeatedly hear that bladder issues are “embarrassing” but in an area that’s underserved and underrepresented, if we can harness awareness and acceptance of those “embarrassing” conversations, our collective voice can affect change. I’m one of these women who’s struggled too. It’s one of the reasons I founded Jude, to offer science-backed daily support for the muscles behind pelvic health and bladder muscle control.
Bladder incontinence doesn’t discriminate, but the menopause can trigger or exacerbate bladder issues. For many of us, it’s around this time that urgency, leaks and incontinence can become unmanageable.
The Menopause Wake-Up Call
Menopause can be the best years of a woman's life, but my feeling was always that current resources weren’t good enough to guide women through all the changes it brings, with continued optimal strength and control.
Bladder Health and Menopause
Jude’s resident GP, Dr Masarat Jilani, explains the science behind why hormonal shifts during the menopause can be a tipping point for bladder health:
“During menopause, approximately 45-77% of women experience genitourinary syndrome of menopause (GSM), which includes symptoms affecting the genital area, bladder, and pelvic floor. Urinary symptoms such as urgency (a sudden, difficult-to-control need to urinate), frequency (needing to urinate more often than usual), and incontinence (loss of bladder control or leaking urine) are common components of GSM.
Oestrogen receptors are present throughout the vagina, bladder, urethra, and pelvic floor muscles. Oestrogen deficiency is associated with tissue changes in these areas, including alterations in tissue strength and elasticity.
These changes likely contribute to stress urinary incontinence (leaking with coughing, sneezing, laughing, or exercise) as well as urgency incontinence and overactive bladder symptoms.”
Three Steps to Strength
No woman should need to hold in their laughter or shrink their lives for the sake of their bladders. Navigating the physical realities of a weakening pelvic floor needs the right support, and it all starts with muscle management. Here are my three practical ways to support your pelvic floor health.
1. Use Science-Backed Tools
Build strength from the floor up with formulas grounded in research. Jude’s daily supplement, PelviTone, can help to support the pelvic floor muscles.
2. Reframe Pelvic Health as Strength Training
Muscles stay toned with targeted effort, and your pelvic floor is no different. By adopting a strength-based approach, we bridge the gap between effort and real-life results.
To support you here, Jude has teamed up with Baz Moffat, former Team GB rower at The Well HQ.
In a free, short series of videos https://www.wearejude.com/strength-method/videos, Baz shares proven ways to develop a mind-bladder connection and ways to feel more connected to your pelvic floor muscles. Baz explains, “research shows us that integrated moves are 56 percent better than squeezing alone.”
3. Leverage Collective Power
There’s a massive amount of collective power when women support women. Our safe and supportive Jude and Friends Community now has over 32,000 members.
Talking with friends proves how feeling more supported in our bodies is an ongoing collective goal, informed by science, but lived by real women with active lives who plan to stay active, through the menopause and beyond.