Denim Fit Guide

Denim is one of the most versatile wardrobe essentials and we know when you’re choosing jeans and other staples like denim jackets and denim shirts, finding the right fit can be tricky. Let us help with our style and fit guides.

Pick Your Perfect Jeans

Can't decide between bootcut, straight-leg and boyfriend-style jeans? Never fear, fashion stylist, Emma Gordon, is here with all the advice you'll need to find the perfect denim looks to make your body shape shine!

How To Style Your Denim

Our fashion expert, Emma Gordon, continues The Denim Edit series with a lowdown on elevating your denim style to suit any occasion. Find out how this versatile material can be dressed up for work and evening wear too.

Bootcut Jeans

Fitted at the hips and thigh before kicking out at the knee, bootcut jeans help to elongate the leg and look good on all body types. Pair them with a T-shirt and trainers for a nod to 90s fashion, adding a blazer for a smarter finish.

Skinny Jeans

Skinny jeans provide a snug fit from hip to ankle and are your ultimate day-to-evening denim. They’re easy to dress up with a blouse and heels or you can keep things relaxed with a top and flats. A smart-casual must-have.

Straight Jeans

Exactly what they say on the tin, straight jeans have the same width from the hip to the hemline. It’s a suits-all, laidback kind of jean that goes with everything, the classic being a white shirt and some statement jewellery.

Slim Jeans

Slim jeans don’t hug the body quite as much as skinny jeans do and feature larger leg openings, creating a favourable silhouette. Slim jeans are perfect with tunics and knits, or you can add a denim jacket for a bold double-denim look.

Not Sure of Your Size?

Caring For Denim

Did you know it's best not to wash denim often? If you can, wear it multiple times and spot clean or use a fabric refreshing spray if needed. Find out more on how to care for jeans and other denim clothing in our Fabric Care Guide.