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Advice on Self-Expression & Confidence
We’re here to help you rediscover your confidence and celebrate your identity with fashion experts, beauty journalists and QVC names sharing advice on how you can show up most authentically. It’s time to express yourself and let the world see the real you.
Have Fun with Fashion
Karen Arthur focuses on finding your personal style in midlife and the benefits of bringing back a childlike curiosity to dressing.
Beauty in Midlife
Journalist and beauty expert, Jane Druker, on the new midlife beauty rules.
When it comes to beauty in my fifties, I'm finding that what worked back in my twenties has no place for me now and my biggest tip is to not get stuck in a time warp rut. By that I mean experiment, get playful, enjoy the joy of trying new things. I refresh my make-up bag at the end of each summer, adding a new eye product and lipstick annually to switch things up.
A Word on Nutrition and Sleep
You cannot separate what you eat and how you rest with looking your very best. Make your bedroom your sanctuary, have a bath with magnesium salts or lavender (so relaxing), and turn off all gadgets well before retiring for the night.
In terms of what you ingest, nutritionist Emily English recommends a diet rich in vitamins A and C, plus anti-inflammatory anti-oxidants to help give skin that inside-out luminescence. In practice, this means plenty of fresh vegetables, and red peppers have the highest vitamin C content of all varieties, carrots and butternut squash are wonderful for vitamin A but can only be absorbed with the addition of fat, so have yours with olive oil. For balanced skin, add in protein and those pickles and fermented foods that are so good for our gut-skin axis.
Skincare and Collagen
Collagen is the bedrock of great skin, it is the building block of elasticity – the bit that due to age, sun exposure, stress and inflammatory diets naturally reduces, which leads to wrinkles, fine lines and pigmentation. The wonderful news is that we can use fabulously unctuous products, such as rich-textured moisturisers, to help.
Give Yourself a Make-Under
Less is more when using high-quality products and being minimalist can yield maximum results. There are four principle areas of make-up enhancement - glow, shape, structure and colour.
Coverage and glow - start with a good primer, it acts as a canvas, and go for radiance-enhancing foundations that help to even out the skin tone. Apply with a brush to buff into place, as this gives a second-skin effect.
Flush and structure - an apricot or peach-toned blusher will transform all complexions. Use it on the apples and cheekbones plus lightly around the forehead and sides of temples before sweeping over the eyelids as a base for your eye colour. Use a brush to do this and see how the soft shade warms-up the skin. You could leave your daily routine right here, and you will look polished and pulled-together.
Eyes and shape - once you have a healthy-looking structure in place, brows and lips are literally the bras and knickers of the face! Starting with a defined brow, you want to line and shape yours following your natural contours. Brows naturally diminish with age so you simply want to add colour and beware of going too dark, go for the nearest to your natural shade. Use the pointed end of the brow pencil and fill in with regular strokes that mimic hair.
Lips and colour - as we age we often lose definition around our lips so do use a lipliner and start at the bow, then draw the pencil down for a fuller outline. Add in your colour of choice and try different ones regularly.
Remember that every day is a time to look radiant and empowered, whatever the numbers on your birth certificate.
Summer Body Confidence
Beauty and wellness journalist and influencer, Tamara Corin, shares the skincare rules that make her feel summer body confident.
The Summer Shift
When summer arrives, I always notice a shift in how we talk about our bodies. Suddenly there’s pressure to “prepare” or somehow become a different version of ourselves overnight. As I’ve grown older, my approach is much simpler: I focus less on changing my body and more on looking after my skin, so I feel comfortable in it.
Letting Skin Breathe
As temperatures rise, I naturally move away from anything too heavy or overly complicated. Rich textures can leave skin feeling congested in heat and humidity, so I lean towards lightweight, hydrating formulas that cool, soothe, and support the skin barrier without sitting heavily on the body.
I’ve learnt that confidence often comes down to comfort. When skin feels calm, hydrated, and refreshed, you naturally carry yourself differently.
The Ingredients I Look for Most
Hydration plays a huge role in how skin looks and behaves during summer. Dehydrated skin can appear dull, tight, and uneven, particularly on the legs, arms and décolletage that are more exposed at this time of year.
These are the ingredients I rely on to feed thirsty skin…
Aloe Vera: This is one ingredient I come back to every summer without fail. It instantly cools and calms skin, especially after heat or sun exposure, while still feeling lightweight and breathable.
Caffeine: I also love caffeine in bodycare, particularly in the mornings. It helps skin look fresher and more energised, giving that revived look that makes you feel more put- together without much effort.
Collagen: Collagen-supporting formulas are another staple for me. As we age, collagen naturally declines, affecting firmness and elasticity, so I look for products that focus on nourishment and long-term skin support rather than quick fixes.
Arnica: And then there’s arnica, which I think deserves far more attention. It’s brilliant in cooling gels and soothing body formulas, particularly during warmer weather when limbs can feel tired or heavy. I keep these products in the fridge for an extra refreshing effect.
I Still Love Spa-Inspired Bodycare
Over the years, I’ve grown to appreciate multi-tasking spa-style bodycare more and more. The kind of cooling gels and hydrating treatments that feel effortless to use but instantly make skin feel softer, fresher, and more comfortable.
There’s a reason people stay loyal to those iconic spa-inspired formulas: they combine results with ritual, turning everyday bodycare into a moment of care rather than correction.
Confidence Starts with Feeling Good
Summer body confidence looks very different to me now than it once did. It’s no longer about striving for perfection or trying to meet impossible seasonal standards. It’s about feeling good in your skin as it is today - supported, hydrated and comfortable.
And honestly, that shift in mindset has probably done more for my confidence than anything else.
Alison’s Must-Have Ingredients
QVC presenter and resident beauty expert Alison Young shares her top ingredients to add to your daily routine, to help support your skin in midlife.
