203286

Color Wow Root Cover Up

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£24.54

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Half price P&P on every additional item.

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Description
This Colour Wow Root Cover up powder is water-resistant and formulated to adhere to hair without being stick or oily, or looking dry. Disguise any hair regrowth, including roots or grey hairs, in between colour appointments with this hair must-have.
Contains:
  • 1 x Root Cover Up (2.1g) - in a choice of platinum blonde, blonde, light brown, medium brown, dark brown, black and red

How to apply:

  • Apply to dry/styled hair

To cover roots:
  • Start with a small amount of powder
  • Use free hand to pull hair taut at the root
  • Dab on visible roots, starting from the scalp and working outward
  • Repeat as necessary until roots disappear

To extend highlights:
  • Use the side edge of the small end of the brush
  • Use free hand to pull hair taut at the root
  • Wherever highlights have grown out, apply powder, joining it to the existing highlight

Note: 
  • Let it set for a minute and then you can brush your hair 
  • If you put too much on, just blow off with a hair dryer, or use the wide end of brush to dust off

About Color Wow

Created byindustry leader Gail Federici and haircare expert John Frieda, the colour Wowrange is formulated to target colour-treated hair, offering solutions to helpmaintain your hair colour between treatments.

Reviews & Customer Q&A

Rated 3.5 out of 5 by 157 reviewers.
Rated 1 out of 5 by so so not the magic touch NOT WORTH THE MONEY RUBISH SORRY WENT BACK QUICKER THAN IT CAME DON'T BOTHER SAVE YOUR MONEY AND TIME November 08, 2016
Rated 2 out of 5 by Could be better .... I bought light brown which was so dark. The next colour to this is blond which is far too light. There is a big gap in the market for a dark blonde. I have juggled with the two but this is expensive! When you hit the bottom of the palette and a hole forms there is a lot of product left but so much gets wasted as just falls out. This is then very messy in the sink or on the floor. Wont buy again until improvements are made as this could be much better. November 06, 2016
Rated 4 out of 5 by Good investment for anyone who dyes their hair! I bought this for 2 reasons. To help lengthen the time I need between colouring to save me money and to cover single greys. I have blonde highlighted hair. I'm 42 and have a few greys now in my parting/fringe that are visible. With highlights not all the grey gets covered so I thought this would help. On the positive, it does really cover the dark regrowth of a parting and is really quite amazing! Looks almost like you've just had your colour done. It will certainly save me money and the amount of time I have to get coloured when money is tight....however, I was disappointed that it didn't cover the few single grey strands I have...it kind of 'masks' them but does NOT get rid of the grey colour of the single hair. You can still see them but possible not as easily? For this reason it gets 4 stars but still glad I bought it. October 10, 2016
Rated 5 out of 5 by Wow! Covers my grey fabulously as they grow in after a colour. Nice product that is easy to use. Fab packaging which looks good on the counter. More expensive than similar products but well worth it. I will be re-ordering. THANK YOU. X September 23, 2016
Rated 1 out of 5 by Disappointed After being recommended this product highly I ordered it as I get grey roots in between my hair colour at the salon. Needless to say even though I ordered the darkest due to my hair colour, I found the powder very weak regarding coverage. I might as well have used my own eye shadows for half the price. Will not be using again it was useless. August 30, 2016
Rated 3 out of 5 by Average cover I was super impressed with the demonstration of this product but unfortunately will be returning due to it not meeting my expectations. I found this difficult to use on grey regrowth as the short hairs were not covered well and when i ended up patting it in it looked similar to hair dye stains you get when coloring your roots found the staying power didnt last the day. Think this would work on the longer hairs going grey as you can pull taut to apply but the shorter ones i found impossible to cover. I have too much grey for this to be effective but if you only have a few then this may work well for you. August 16, 2016
Rated 5 out of 5 by Best Cover Up Ever Love this product. On my 3rd or 4th pallet. I will keep buying this as it works better than any other grey cover-up. I have brown hair & it never fails to hide everything. Brilliant. August 12, 2016
Rated 1 out of 5 by Not the product I thought it would be Unfortunately this product didn't really work for me. I did notice an improvement around my hair line at the sides, but it really did nothing for the regrowth around the top of my scalp. I did try to apply a fair amount of the product, and tried to push it into the hair as shown on the demonstration, but it just didn't work for me. It maybe that it is harder to see a benefit when you don't have straight hair. August 05, 2016
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