IT Cosmetics Naturally Pretty Palette & Heavenly Luxe Brush

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The Naturally Pretty eye shadow palette contains 14 silk-infused shades which are all matte but can transform into a pearl finish with the application of a shimmering veil shadow. Formulated with lid-loving ingredients, this It Cosmetics palette also comes with the Heavenly Luxe brush which makes application a breeze.
  • 1 x Naturally Pretty Palette (13g) - contains Sheer Joy, Soft Light, Warmth, Soulful, Mocha, Violet, Midnight, Noir, Love, Sunrise, Sunset, All Heart, Java, Iconic, Transforming Pearl
  • 1 x Heavenly Luxe brush - this dual-ended brush features precision-cut heads for perfect application every time

The award-winning, sought after make-up brand from the US has arrived! Developed with plastic surgeons and dermatologists, IT Cosmetics creates products that are game-changing in the beauty industry and when in the hands of real women become life-changing. Look and feel your most beautiful every day with this innovative make-up brand.

Reviews & Customer Q&A

Rated 5 out of 5 by 8 reviewers.
Rated 5 out of 5 by ''Matt At Last''!! I have purchased so many eyeshadow compacts and ended up only using the odd ones as when you get to a 'certain' age i am afraid shimmering frosted shades just don't look good any more!! This palette is very good, the shades are lovely and you don't need much on your brush as they are very concentrated and lovely and soft to apply. If you do want a shimmering finish it is good that you have the option of applying the shimmering shadow over the top. I have used the black eyeshadow wet with an eyeliner brush and it applies well. No clogging of the brush when the eye shadow is wet either!! The neutral lighter colours are excellent for a base all over the eye and then the darker ones are good for the outer corner and underneath the eye for definition. Good for a smokey eye!! It would be excellent if IT would bring some of their colours out in single ones because the lighter ones that are used as a perfect base will be the first ones to be used up and i wouldb't want to buy a full palette just for the odd colours so i hope the ladies from IT read this and bring us some singles please!! Thank you! January 29, 2017
Rated 5 out of 5 by Excellent purchase I don't normally write reviews but I do feel compelled to write about this product.I am an avid cosmetic shopper always high end products. This palette has an excellent range of colours but it's the texture and quality that impressed me the most not a drying matte and the optional delicate shimmer is flattering and not aging at all. January 28, 2017
Rated 5 out of 5 by Superb! A palette to suit all age ranges. I have been looking for an eyeshadow palette for a while and wasted money on a few. This is totally amazing!! What a find..... excellent selection of colours and all matt (hard to find) good pigment in the colours and a beautiful consistency, doesn't crease and no wasteful fallout. Lasts all day! The shimmer included is so pretty and as well as changing the colours to shimmer, it makes a great brow highlighter. Highly recommend this palette. January 25, 2017
Rated 5 out of 5 by EXCELLENT SHADOW PALLET This is a superior quality pallet. Like the rest of this brand the colour payoff is exceptional so you need little of it and it is so light weight, hydrating and silky. I also found this very youthful looking which my older skin appreciated!! A good range of colours that are very easy to apply and blend with no fall off. A versatile pallet due to the fact it is matte with the option to shimmer if you so choose. I think this is great for both beginners and serious makeup junkies alike I'd highly recommend. I cannot finish without saying the brush is another winner as well. January 21, 2017
Rated 5 out of 5 by Excellent A lovely little set of eye shadows along with brush. Perfect colours and natural or you can get more dramatic Nice on the skin and I've used them as a liner and this works fine Thank you Qvc for bringing this to UK December 29, 2016
Rated 5 out of 5 by Beautiful colours Love It Cosmetics. Have guite a few pieces now. This eye shadow palette is gorgeous. The colours are beautiful. They glide on like silk leaving the eye looking younger looking. Also the brush is fabulous, with the brush on one end and the crease brush on the other, so easy to use and you get the perfect crease. Hope to buy another one after Christmas to keep as spare. Love it. November 29, 2016
Rated 5 out of 5 by Love this Palette! I'm so pleased that QVC have finally brought this to the UK. I've been lusting after this on the American website. It's just as good as they say, I've got very sensitive dry eyes and some eye shadows can make them worse but not this formula, lovely and creamy, blends like a dream my lids actually looked better! At the end of the day still looked good and not at all dry. Lovely colours. November 24, 2016
Rated 5 out of 5 by Beautiful set Received this yesterday and wow I love the colours of the eyeshadows and they are not shiny and glittery so won't emphasis the crease's on your eye lids the brush is lovely already recommended to my friend November 24, 2016
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1-8 of 8 reviews