Privacy Rights


You have rights regarding your personal information. These rights include your ability to know how we are using your personal information, the ability to access, update, change, and even delete your personal information.  This section is where you can learn more and exercise your rights.


The right to be informed

You have the right to know how QVC is using your personal information. Refer to the section above “Why does QVC need my personal information


The rights of access & rectification

You have the right to know what personal information we have collected about you as well as manage and update your personal information. 

At QVC, you can access and manage much of your information in the My Account section.  You can also contact Customer Care to view and update your info.  

    Go to My Account

    Contact QVC Customer Care


You can change your preference for receiving marketing communications from us at any time through your account settings, by clicking on the "unsubscribe" link in any email communications, or by contacting our Customer Care team. Your profile will be updated to ensure that your preferences are respected.  Please note that you will still receive communications about your account and orders from time to time (see the “how we may use your information” section).  Please also note that if you sign up to receive promotional emails on our websites or on third party websites, outside of your marketing preference settings we will update your marketing preference settings so you can receive our emails.   


    Manage Your Marketing Preferences

You can change your preferences for seeing personalised advertisements by QVC, which may use your browsing history on QVC to make advertisements more relevant for you. Personal data such as name, address, and the like are not used, but we may use cookies to enable these ads.  Note, even if you choose not to see personalised ads, you may still see ads provided by QVC on other websites or apps; they just won't be personalised.   

    Manage Your Advertising & Tracking Preferences

You have control over what tracking and data collection takes place during your visits to QVC’s website and apps. Data collection for analytics and personalisation, targeted advertising, and loyalty programs are enabled to provide a quality consumer experience.  However, you can change your preferences to make sure you are comfortable with the ways we collect and use your information while you are on QVC’s website and apps. 

    Manage Your Privacy Preferences

You can also change your overall cookie settings, which will prevent some Services not to work, but will eliminate all data processing.  You can learn more about our use of cookies, web beacons and similar technologies and how to manage them in our Cookie Policy.

    Learn More about Cookie Settings

You can request a copy of the personal data we hold on our systems about you. If you wish to do so, please submit a request here.  We will contact you and ask some further questions to confirm details before we provide any information.

    Request to Receive a Copy of Your Data


Right to Be Forgotten

You have the right to request the deletion or removal of personal data where there is no compelling reason for its continued processing.

Deleting your data requires us to also delete your account.  This means we will deactivate your account and delete information associated to it.  However, we may retain archived copies of your information as required by law for legitimate business purposes such as to help address fraud and spam.  Retention of this information will be reviewed on an annual basis to confirm that the additional purposes still apply.

Please note that if you have shared any information through the QVC social media channels for example, that information may remain visible even after you have closed your account. 

Additionally, if you continue to browse QVC’s website or apps, but do not want us to track your information, you should update your Privacy Preferences. 

For this request, we will contact you and ask some further questions to confirm details before we provide any information.    

    Learn More & Submit a Request to Delete Your Data


Right to Restrict Processing of Your Data

Restricting processing will limit some of the features that you enjoy when using our Services. This may include a less personalised experience, and a decreased ability to show you the products that you love. 

If you would like to change your marketing, email and other privacy preferences, find out how here.  

Under the Right to Restrict Processing, you may also question the legality of our processing or retention period for data.

Should you wish to limit the reasons we process your personal information, please submit your request here.  We will contact you and ask some further questions to confirm details before we provide any information.

    Request to Restrict the Processing of Data for Your Account


Right of Data Portability

You have the right to obtain your personal data collected by QVC for your own purposes across different services.  Any data we capture based on the legal basis of contract; we must provide to you in a machine-readable format.

    Submit a Data Portability Request


Right to Object to Our Data Processing

You may object to why we believe we have the right to process your personal information.  If we are processing your data with consent, that consent may be withdrawn at any time.  If you believe we have determined the incorrect basis for processing, please submit your request here.

    Submit Your Objection 


Rights in relation to automated decision making and profiling.

Where QVC uses automated decision-making, you have the right to challenge and request a human review such decisions. If you would like to challenge an automated decision, please contact us at If you are located in the EU, you can also contact our EU representative by email at the following address: