Team your current favourite brands with just-arrived products and upgrade your haircare regime instantly. From cult brands to the latest concepts and innovative, bespoke-to-you solutions, these hi-tech formulas are tailored to your hair's needs. Discover the latest collections including lab-developed technology from the Living Proof range, and find the products that will ensure your hair looks and feels just the way you want it to, from root to tip.

Buyers talk new beauty

Vanessa Towers - QVC Beauty Buyer

Living Proof is a problem-solving haircare brand developed by bio-tech scientists and beauty experts. Abandoning the usual haircare recipe, they're choosing instead to approach hair aesthetics from pharmaceutical and technical perspectives. We are excited to offer the Living Proof range for everyone to discover.