Known for their feel-good make-up and vibrant, playful packaging, Benefit have amassed a global cult following with their positive approach to beauty, and cosmetics that make a difference.

The new kid on the block

Feeling the attraction? Benefit's new They're Real! Magnet Mascara uses magnetic technology to help create a lush and lengthened lash look. Order now or read our article for the lowdown on this latest launch.