About Smashbox Cosmetics

The story behind the brand

It all began when brothers Dean and Davis Factor-two unique entrepreneurs and great-grandsons of make-up legend Max Factor-created Smashbox Studios in 1990.

With A-listers passing through the studios daily, Dean and Davis were often asked to develop make-up that met the demanding needs of a photo shoot. So the two combined their talents to launch Smashbox Cosmetics in 1996.

Renowned household name

In the years that followed, their expertise in photography, fashion and beauty turned Smashbox into a hub of culture. Smashbox Studios have served as the official home to Mercedes-Benz Fashion Week in LA, and high-profile film and music events continue to be held here.

Today, their state-of the-art facility is still inundated with the most sought-after photographers, celebrities, models and make-up artists. This means they're always swapping insider tips, tricks and trends directly with the pros. Best of all? They share their secrets...

From demystifying application to finding quick fixes, Smashbox are inspired everyday to create innovative products for everyone, everywhere.