IT Cosmetics Bye Bye Under Eye & Brow Power

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Featuring the two hero products from It Cosmetics, this set includes the full-coverage Bye Bye Under Eye Concealer, plus Brow Power, designed to mimic the look of real hair. Frame your eyes from all sides - conceal fine lines and dark circles and enhance and define your brows, with this full-definition duo by It Cosmetics.

  • 1 x Bye Bye Under Eye Concealer (8ml) - formulated to never crease or crack and give full anti-ageing coverage, diminishing the look of fine lines, wrinkles, redness and dark circles
  • 1 x Brow Power (0.16g) - mimics the look of your hair, with a universal colour that matches to your shade and covers grey hairs, with an oval-shaped tip for precise true application

How to apply: 
Bye Bye Under Eye Concealer: 
  • Warm a pin-head size amount on the back of your hand
  • Blend onto your skin with your fingertips or use a brush (sold separately)
Brow Power: 
  • Apply light, soft strokes to match lighter colour hair including blonde and silver, and press harder for darker hair including medium brown to black.
  • Lightly brush through brows with the spooly brush to blend and tidy
About It Cosmetics

The award-winning, sought after make-up brand from the US has arrived! Developed with plastic surgeons and dermatologists, IT Cosmetics creates products that are game-changing in the beauty industry and when in the hands of real women become life-changing. Look and feel your most beautiful every day with this innovative make-up brand.

Reviews & Customer Q&A

Rated 3.7 out of 5 by 3 reviewers.
Rated 4 out of 5 by Good but I didn't purchase these items for the bro but more for the concealer. However, the brow product was a pleasant surprise. I've tried so many brow products with no success but this one, it works. I barely have to apply any pressure to get this product on my bros and it blends a treat too. Love it. The concealer has a very think consistency which initially annoyed me however once I learned how to get around it, I love it. I have to take the product and roll it around my hands for about a minute. Once i manage to get some product out, I have to warm it up rubbing my fingers together. Once applied, it doesn't move and it does conceal.. I give this a 4 star rating because of all the warming up of the product I have to do. When I first got it, I thought there was something wrong with it because nothing came out of the tube. Stick with it and definitely warm it up before attempting to apply it. I won't repurchase as it's too much messing about and I don't have time for that. October 24, 2016
Rated 5 out of 5 by it works I have many concelers some work better than others,however I feel this conceler is the best.You only need a tiny amount and you get an instant eye corection fluid.will buy again. October 16, 2016
Rated 2 out of 5 by Poor colour match/ brow oxidised During the Beauty Awards I thought I would give these a try. (normally a Bobbi Brown fan) The concealer is very pink and consistency is very thick. Warming on back of hand as demonstrated but it still dragged on under eye area\ hard to blend. Doesn't last all day and dark circles begin to appear again at lunch. I'm a light/warm sand (BB) and bought a medium, near match but too pink. Brow Power- the end of the product had discoloured/oxidised on opening. This usually happens over time once opened not before. No sharper included to shave off this pale white/grey coating. Normal sharpener took off too much product. Smooth and easy to use. Staying power so so. Sorry It will be going back to trusty Bobbi Brown. Returning items. October 15, 2016
  • 2017-02-01 T14:12:31.433-06:00
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1-3 of 3 reviews